Customer Retention
Customer Relationship Management
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.
From Customer Retention to a Holistic Stakeholder Management Sys
Being the fourth in the series on "Stakeholder Management" books, the current volume looks back at the beginnings of "Stakeholder Management" and how it has since developed into a fully-fledged system over the last 20 years.
Customer Winback
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.