Customer Retention
The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance
Retail: $28 (65% off!)
(Audible.com)
Cost reduction, productivity improvement, customer retention, these are the promises of the Six Sigma quality management system....
1, 001 Ways to Keep Customers Coming Back
Retail: $16 (29% off!)
(Overstock Books)
The results of a five-year search for the best in customer retention techniques, this book is divided into eight major ways companies can retain their customers, featuring a slew of successful tactics to win the war for customers. Copyright (C) Muze Inc.
From Customer Retention to a Holistic Stakeholder Management System
Retail: $64.95 (8% off!)
(Overstock Books)
Looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system. This work shows importance of a benchmarking database generated from thousands of case studies for comparing businesses.
Customer loyalty, retention, and customer relationship management
Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company"s specific brand, but also tend to have these customer"s become "brand advocates" in attracting new customers for that company?